Internet Marketing
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An overview of Google's Conversion optimizer, a tool which allows ppc (pay per click) campaigns to be monitored in relation to cpa (cost per action). It works using a code to track conversion rates and then relates the information to data regarding the value of a sale/lead |
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An explanation by Avinash Kaushik of how important it is to analyse what visitors are searching for on your site once they have arrived. Are you providing potential customers what they are looking for? |
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A step-by-step walk-though by Google's Tom Leung on how to perform A/B and multivariate split testing using Google's Website Optimizer tool. This testing is an invaluable tool when undertaking Pay Per Click campaigns and can increase ROI (Return On Investment) substantially; allowing users to analyse data on how variations of a landing page can affect visitor conversion rate. |
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